RareSight : A Bold Fashion Experience

The Story

When a friend of mine came up with the vision for RareSight, a unique, statement-driven fashion brand, I knew it was a project I had to be a part of. Alongside my regular designer in crime @AK, we embarked on creating a fashion website that would “see beyond the ordinary”

Our goal ?
A site that was as bold, edgy, and versatile as the brand itself, ready to showcase the latest styles and connect with every vibe; whether it’s “Calm,” “Savage,” or somewhere in between.

Key Features & Design Elements

New Arrivals & Best Sellers: We wanted the spotlight on what’s trending, with dedicated sections for New Arrivals, Best Sellers, and unique monthly drops.
Vibrant Visuals & Fluid Navigation: The design draws users in with bold colors and intuitive navigation, making shopping a smooth and stylish experience.
Quotes & Inspiration: Drawing from icons like Oscar de la Renta, each page delivers a bit of fashion philosophy, adding personality and inspiration.
Responsive Across Devices: We ensured RareSight would look sleek on any device, letting fashion enthusiasts browse seamlessly from their phones, tablets, or desktops.

Challenges & Insights

Collaborating on RareSight taught me a lot about balancing bold design with usability. We wanted the design to feel fresh and high-end, but we also kept the user journey front and center. Testing layouts and iterating based on user feedback allowed us to find that perfect balance between eye-catching style and practical functionality.

Status

While RareSight isn’t live yet, the design is ready to go. The final piece? A little magic behind the scenes before it officially launches.
🚧 Stay tuned for the drip drop!
Fun little Landiong interaaction below 🤯  🤯

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